founders Elise Durbecq and Gillian Tozer met in 2013 while working at Opening Ceremony in New York. Born in Mexico City and Melbourne, respectively, the pair quickly decided that they wanted to work on a creative project together—one that combined their mutual values of beautiful design, beverages, and importantly, positive social impact, focusing primarily on the education and empowerment of women.

While on vacation in Oaxaca, a (magical) city where Elise spent much of her childhood, they spotted the traditional handwoven totes at the local market. Excited by the bright colors and beautiful construction of the bags, the more Elise and Gillian learned of the bags’ woven technique and the communities who made them, the more their little project together became apparent.